House of Fine Carpentry

House of Fine Carpentry had a dated website that no longer reflected the craftsmanship and quality behind their work. The design felt out of step with their luxury positioning, the navigation was cluttered, and the content didn’t align with their long term business goals.

I led a full redesign with new art direction, giving the site a refined aesthetic that matches the brand’s attention to detail. The new look is clean, sophisticated, and built to let the beautiful imagery of their work shine.

To improve usability, I restructured the site architecture and added dedicated pages for key audiences: homeowners, builders, and designers. I also wrote new copy for every page, designed to inspire visitors, address their needs, and highlight the value of working with HoFC.

A standout new feature is the Start Planning tool, a custom interactive form that allows visitors to share project details and preferences before their first consultation. For those not ready to dive in, a simple Book Now form offers an easy first step.

The result is an elevated, inspiring website that reflects House of Fine Carpentry’s impressive craftsmanship and makes it easier than ever for clients to start their dream projects.