Wilson Landscaping

Wilson Landscaping needed a brand refresh to modernize their appearance, attract their target audience, and create a strong foundation for upcoming ads, marketing materials, and team uniforms.

The new logo had to appeal to their main target audience, typically upper class homeowners. They also wanted the artwork to reflect the growing horticulture side of the business, a service that helps them stand out from their competition in Ottawa.

Through competitor research and brand strategy work, we landed on logo artwork with a friendly, handcrafted aesthetic. The earthy artwork is paired with traditional typefaces – creating a professional yet approachable overall look. I also wrote a brand new tagline, “Rooted in trust. Inspired by nature,” to communicate credibility, highlight their horticulture expertise, and connect with clients.

The result is a modern, professional brand that reflects their personality and sets a strong foundation for future growth.

Note: Web mockup for illustrative purposes only.