U7 Solutions

U7 Solutions was ready to establish a strong, cohesive brand to guide all marketing, web design, and communications. With an outdated logo and no brand guide to speak of, the company needed a unified visual identity and clear guidelines for future growth.

I cleaned up the logo, modernized the artwork, selected a new typeface, and developed responsive logo variations for different applications. I then compiled a 30+ page brand guide capturing U7’s elevator pitch, mission, vision, tagline, services, values, brand voice, typography, colour system (including accessible options), logo usage guidelines, social media and web applications.

Since the refresh, I’ve taken the lead on redesigning all U7’s web pages based on the updated art direction, brand voice, and strategy, writing most of the copy as well. The result is a flexible, cohesive, professional brand that provides a solid foundation for future growth.